Privacy Policy

Grocerywalle” is a trademark of Adserve Consultancy Private Limited, a company incorporated under the Companies Act, 2013 with its registered office at 109/38, First Floor, Hazra Main Road,Kolkata – 700026. The domain name is owned by the Company. The Company holds a FSSAI license, bearing no. 12821999000537.

The following things are to be noticed carefully for the Privacy Policy:


A small file placed on your device by our website or mobile application when you visit or use certain features of our website or mobile application. A cookie generally allows a website to remember your actions or preferences for a certain period of time.


It includes non-personal information, personal information and sensitive personal information about you, which may allow your identification, either directly or indirectly in combination with other information, when you visit our website and/or mobile application.

Data protection laws

Any law currently in force with respect to data processing.

User or You

The person who accesses our website or mobile application


This data includes, but is not limited to, the following categories:

  • Contact information: first and last name, email address, postal address, country, employer, phone number and other similar contact data.
  • Financial Information: Payment instrument information, transactions, transaction history, preferences, method, method and method of payment, spending pattern or trends, and other similar data.
  • Technical information: website, device, mobile application use, Internet Protocol (IP) address and similar information collected via automated means, such as cookies, pixels and similar technologies.
  • Transaction information: transaction history, total amount, transaction history, preferences and related details.
  • Product and Service Information: Your account membership number, registration and payment information, and program-specific information, when you order products and/or services from us directly, or participate in marketing programmes.
  • Personal information: age, gender, date of birth, marital status, nationality, details of government identification documents provided, occupation, race, religion, travel history or any other personal information provided in responses to questionnaires or questionnaires.
  • Your opinions, feedback and opinions about our products, programs and services.
  • Loyalty Program Information: Loyalty membership information, account details, profile details or password and any frequent flyer or travel partner program


We collect data in the following ways:

  • Information you provide to us: We receive and store any information that you enter on our website or mobile application or provide to us in any other way (for example, at outlets, stores, hotels and kiosks). Please see the section entitled “Data shared by you” for more information.
  • Automatic Information We Collect: We use "cookies", pixels and similar technologies to receive and store certain types of information when you interact with us. Please see the section below, entitled “Automatically Collected Data” for more information.
  • Email communications: To help us make email messages more relevant and interesting, we often receive a confirmation (if your device supports these capabilities) when you open an email from us or click a link in the email. You can opt out of receiving marketing emails from us by clicking on the unsubscribe link in any marketing email.
  • Automatic Information We Collect from Other Websites: We receive and store certain types of information when you interact with third-party websites that use our technology or with whom we have a specific agreement. Because we process this information on behalf of the applicable website operators, the collection, processing and use of this information is subject to the privacy policies of the applicable website operators and is not covered by our privacy notice.
  • Information from other sources: We may obtain information from other sources. An example of this is when you authorize a third-party website, to interact directly with our website or mobile application to provide or receive data about you. In this case, we may receive such data that the third-party website uses to identify your account with that website.
  • You can make decisions about the collection and use of your data. For example, you may want to access, modify or remove your data on our website or mobile application. When asked to provide data, you can decline it.


ACPL may collect your data in a number of ways from your use of our website or mobile application. For example:

  • When you register with us to receive our products and/or services;
  • When you conduct a transaction with us or attempt to conduct a transaction in our stores or on our website or mobile application;
  • When your complete surveys that we or we have conducted on our behalf;
  • When you choose to receive any communications (including promotional offers) from us;
  • From information collected through your visit to our stores, website or mobile application;


  • We automatically collect certain information when you visit our website or use our mobile application. This information helps us make improvements to our content and navigation. The information collected automatically includes your IP address.
  • Our web servers or affiliates that provide analytics and performance improvement services collect IP addresses, operating system details, browsing details, device details, and language settings. This information is aggregated to measure visits, average time spent on the site, pages viewed, and similar information. IRCPL uses this information to measure site usage, improve content and to ensure safety and security, as well as to improve the performance of our website or mobile application.
  • We may collect your data automatically via cookies, pixels and similar technologies in line with the settings in your browser. For more information about cookies, please see the section below, entitled "Cookies".


We may require any or all of the above data from time to time to provide information regarding ACPL and experience when using our website or mobile application. Specifically, the data may be used by us for the following reasons:

  • carry out our obligations arising from any contract between you and us;
  • provide products and/or services and communicate with you about the products and/or services we offer;
  • provide you with offers (including financial products and/or services), personal services, and recommendations and improve your experience on our website and mobile application;
  • operate, evaluate and improve our business, website and mobile applications;
  • generate aggregate data for insights to enable us to understand customer behaviour, patterns and trends in order to learn more about your preferences or other characteristics;
  • offering you privileges and benefits, marketing and promotional campaigns based on your profile;
  • In connection with loyalty programs that we own and operate;
  • communicate with you (including responding to your requests, questions, feedback, claims or disputes) and customize and improve our Services;
  • enforce the terms of use of our website and mobile applications;
  • protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and
  • Serve other purposes for which we provide specific notice at the time of collection, and as permitted or required by applicable law.

We treat these conclusions as personal information (or sensitive personal information, as the case may be), where required by applicable law. Some of the above processing grounds will overlap and there may be several reasons why we use your personal information.

Where required by applicable law, we will use your personal information only with your consent; as necessary to provide you with products and/or services; to comply with a legal obligation; or when there is a legitimate interest that requires use


Our website and mobile applications do not offer products or services for use by minors. If you are under 18 years of age, you may use our website or mobile application only with the participation of a parent or guardian.


We will use technical and organizational measures to protect your data and store your data on secure servers. Technical and organizational measures include measures to deal with any suspected data breach. If you suspect any misuse, loss or unauthorized access to your data, please let us know immediately by contacting us via email.


ACPL retains data for as long as necessary to use our products and/or services or to enable access and use of our website or mobile application, or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our application. Agreements and for as long as the processing and storage of your data is necessary for our legitimate interests. Since these needs may vary for different data types and purposes, actual retention times can vary greatly.

Even if we delete your data, including by exercising your right under paragraph 12 below, it may still be on backup or archival media for verification, legal, tax or regulatory purposes.


When we process data about you, we do so with your consent and/or as necessary to operate our business, comply with our contractual and legal obligations, protect the security of our systems and our customers, or pursue other legitimate interests of ACPL as described in this Privacy Notice.

We may transfer the data we collect about you to recipients in India, where we are headquartered. India may not have the same data protection laws as the country in which the information was originally provided. When we transfer your data to India, we will protect that information as described in this privacy notice, as sent to you at the time the data is collected, or as described in the privacy notice for our software.

Depending on the data protection laws that apply to you, you may have the right or choice:

  • Opting out of certain groups or uses of your data, including the use of cookies, pixels and similar technologies, and the use of your data for marketing purposes.
  • Accessing, correcting, limiting, objecting to its processing, and requesting deletion or anonymization of your data.
  • Change or modify the information provided to us.
  • Receiving the data, you provided us in order to transfer it to another company.
  • Revoke any consent given or change your preferences.